Theater raising money to go digital

BY DAVID NICHOLAS

Many multiplex theaters lure audiences in with things like surround sound and digital 3D versions of the latest offerings from Hollywood.

But a reality facing small town movie houses, in many cases, venerable old theaters, is that next year, they will have to be digital to keep the doors open.

Distributors will no longer be sending out movies in 35mm film.

The Rogers City Theater is one of those looking for a way to pay for the conversion. At a cost of around $100,000.

They’ve turned to the online source, Kickstarter, for a sixty day fundraising campaign.

Rachel Goodstein said two-thirds of the goal was pledged in the first thirty days, but none of the money will be realized unless they reach the final goal.

“A mountain climbers don’t look down, you know, uh, or as NASA would say, failure is not an option. If we’ve been able to raise sixty seven thousand in thirty days, raising twenty-nine in twenty-four days, is work, but, but the number of backers is…and with Kickstarter it’s all or nothing. We raise a hundred thousand we get that and anything over, we don’t, uh, you know, uh, we don’t.”

The deadline for the Kickstarter campaign is September 28th. As of this afternoon, the theater has pledges for over $73,000 from 284 backers.

In order to raise the estimated $100,000 dollars needed for the conversion, the theater is in the midst of a campaign utilizing the web site Kickstarter.

The deadline for the Kickstarter campaign is September 28th. As of this afternoon, the theater has pledges for over $73,000 from 284 backers.

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